Recently, the new love Cartier fine jewelry collection from Cartier recently landed in Shanghai. On the occasion of this gathering of stars, Cartier teamed up with well-known director and photographer Wing Shya and Xia Yongkang. Famous actors Zhang Zhen, Huang Xuan, Mai Yi and Supermodel He Sui were invited to express their unique personality and elegant and lively language. Jewelry story, Xia Yongkang and creative director Sean Kunjambu joined forces to capture the unknown side of the four jewelry and watch owners with rich colors and three-dimensional perspectives. Through the media of photographs and movies, the rare jewels are kept in private space. The mystery of beauty in the world brings to the public the melody of the jewelry.
In Xia Yongkang’s photographs, Zhang Zhen, Huang Xuan, Ma Yixuan, and He Sui were placed in front of a few round mirrors. The red background matched the Cartier brand characteristics. Behind the characters was a white background with the most authentic Chinese jewelry and watches. color. Xia Yongkang, who had worked with Wang Jiawei on more than one film, continued his keenness and exquisiteness in capturing the subject’s instant state in this group of photos. The ripples in the red and white background, just like the echoes produced by the circle pattern, are reminiscent of the resonance between gemstones and gemstones, gemstones and replica Cartier jewelry, gemstones and wearers.
Xia Yongkang said that this is the first magical medium in which he tried to use a mirror in photo shooting. “To make the plane three-dimensional also allows the different sides of the jewelry to be displayed.” No need to guess the appearance of jewelry outside the plane space or four. The state of the person in the painting, the mirror, a “fun” prop, perfectly displays the three-dimensional feeling of jewelry and characters.
The film has a strong sense of cinematic film and uses elevators as a bridge to connect two occasions: internal and external, private and open. “In this one-minute movie story, I created a story in a micro-movie from the perspective of the movie, and added a character set to each of the four heroes.” Xia Yongkang said. Through the mirror in the elevator, not only the protagonist can see the crowd and the person outside the spotlight, the audience can also get a glimpse of their private status and character when they wear the cheap cartier love bracelet wholesale.
Zhang Zhen, who rushed into the elevator, was playing a star of high demand and perfectionism. He wanted to maintain the best possible condition in front of the camera. In the space alone, he took off the sunglasses, released his tie and looked in the mirror. Wearing a 18K gold Cartier love bracelet replica himself, he is ready to face the camera with confidence and calm; Mai Yi is a noble, elegant lady, she is in the elevator lipstick and ready to go to another world, gorgeous jewelry and confident expression of each other; Huang Xuan and He Sui are incarnations of a couple, they whisper in the two worlds. the strong feelings of the two people are confusing in the light of high-grade jewels, he pangs away and leaves Huang Xuan with deep eyes fathom.
Through the characters and stories of different temperaments and characters in Xia Yongkang’s lens, the 2018 new Cartier love wedding ring series of jewelry and their wearers provoke long echoes and resonances. The inner vitality of the gem and the real heart of the protagonist are blooming, the rhythm, clever echoes, mutual resonance, also reveals the esoteric meaning behind this new high-end jewelry collection.