The literature on perceived value of replica Van Cleef & Arpels jewelry customers is scarce. Through the Van Cleef & Arpels jewelry contrast luxury features, summed up the characteristics of jewelry.
Luxury in the international arena is defined as “beyond the scope of people’s survival and development needs, with unique, scarce, rare and other characteristics of consumer goods”, also known as non-necessities. By jose and john (1998), dubois (1995), vickers (2003) and others on the luxury of the study, we can sum up Van Cleef & Arpels jewelry replica two essential characteristics, namely:
1, High prices and high-quality features
Luxury goods with higher prices, is the most expensive of its kind. High prices do not necessarily mean that is a luxury, but the price of luxury goods must be high. Van Cleef & Arpels jewelry price is the most fundamental features. The same luxury goods must be the same exquisite goods, with extremely excellent quality, can give consumers a noble and sophisticated way of life. Van Cleef & Arpels jewelry wholesale complex process and superb technology, and its strict quality assurance is not comparable to similar goods.
2, Rare features
Luxury is a unique, scarce, rare and other characteristics of consumer goods, luxury goods often contain a certain amount of shortage of resources, or have a high technological content, or a high human factor, or a unique design and Production skills. So the rare sex is called cheap Van Cleef & Arpels jewelry is another significant feature.
In addition to the above two features, Van Cleef & Arpels jewelry also has the same characteristics with other jewelry:
1. High quality requirements
2. High prices
3. Each product design unique and gives meaning
4. Jewelery products are of limited resources
5. Jewelry products with cultural heritage
6. Jewelry production skills
7. jewelry with the majority of social identity